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Webinars

Topic: How To Build Products That Customers Want To Buy
Presented by: Alyssa Dver, Mint Green Marketing
Registration: $25.00

More than ever, companies today cannot afford to make mistakes while developing,
launching and supporting their products. The cost of developing the wrong product means
a huge waste of resources, time and opportunity. This can destroy companies and careers.
Yet many companies continue to build products that are driven by internal stakeholders
rather than market drivers. This is, at best, a risky recipe.

In this webinar, we’ll examine both strategic and tactical product management
responsibilities and the interdepartmental relationships that need to be understood to ensure
effective product development and delivery. The webinar takeaways will include
understanding by whom and how product decisions should be made, what kinds of methods
and tools can be used to ensure sound business justifications, and how to involve all relevant
stakeholders in the product lifecycle process.

Key points attendees will learn:
• How to develop and market products that are designed to be successful
• How to remove the guesswork in product development and marketing
• Know the answers before engineering or manufacturing investments are made
• Leverage the ideas and interests of all stakeholders

Who needs to attend:
• Product Managers
• Development Managers
• VP/Director of Engineering
• Product Marketing
• CEOs for companies developing complex products such as computer software or hardware.

Click Here to Purchase

Formerly a CMO for a public software company, Alyssa Dver’s  Mint Green Marketing, provides technology companies with marketing, product management and corporate social responsibility expertise.  She authored the well-endorsed books, “No Time Marketing” and previously, “Software Product Management Essentials”. A featured columnist for Software Magazine, she has also been published in Forbes, BusinessWeek, Entrepreneur, Promo Magazine, and dozens of others. Ms. Dver regularly presents at venues including The World Diversity Leadership Summit at the UN, The Women’s Congress, The American Marketing and American Banking Associations, and Strategic Management Institute.  In 2007, BusinessWeek recognized Dver as one of 8 female entrepreneurs to watch. A graduate of Wharton Business School, she is currently working towards her PhD at the University of East London.

Software Business now offers relevant, insightful web-based discussions on the latest technical advancements, best practices and market trends, as well as training courses and mini-bootcamps for the software industry.

What are the advantages to attendees? Attend technical presentations and training sessions and stay up to date with the latest industry best practices, as well as network with business colleagues without leaving your office.

For vendors, market analysts and consultants, with the new webinar capability, you will be able to produce your own webinar. You will have the ability to reach and engage targeted attendees from organizations worldwide. Our extensive range of industry publications and databases enable us to market to your defined audience.

For more information on hosting a Webinar, please contact Shannon Given at 720-528-3770 ext 104 or via email or
Jessi Albers at 720-528-3770 ext 124 or via email.

If you have an upcoming Webinar to promote, or have an archived seminar you would like posted, please contact Shannon Given at 720-528-3770 or e-mail.